Droog design

Droog design is a group of designers that engage and examine existing materials with the goal of creating a practical, simple object through a revelatory and inspirational creative concept. Their objects can be witty or politically subversive or neither, and yet the process of creating it never ceases to offer sharp commentary on how humans interact with each other and our environment.

Droog = ‘Dry’ as in dry wit, unadorned informality, ascetic irony. ‘Dry’ as that essentially Dutch inclination to ‘do normal’ and at the same time critically investigate what you’re doing and the way you do it. A curatorial collection that became a brand with an attitude.
(Renny Ramakers, Director, Droog design )

http://www.droogdesign.nl/

droog design in the milan furniture fair 2003